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      <image:caption>PLANNING POSTCARDS - Introduction to the “even newer” Series  You’ve got mail! (again ) Hi Planners, My Planning Postcards first launched in March 2020 (at the start of COVID-19 lockdown here in Aus). They weren’t intended to become a “series”, but here we are -  18 months,  2 series, and  16 postcards later. ⏳ So much has changed, and yet it can feel like time is standing still. What hasn’t changed … ❤️ my passion for, and fascination with, Merchandise Planning  my brain is still ticking over with Planning concepts  I want to share both with you  I hope they resonate with you, challenge your thinking, or inspire you  I hope they help you stay connected to, and focused on, #MerchandisePlanning Keep an eye out over the next 2 months, for new Planning Postcards in your feed.</image:caption>
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      <image:caption>PLANNING POSTCARD No.17 – Always Be Curious  You’ve got mail! Hi Planners, My ABC of Planning - ALWAYS BE CURIOUS. It’s a good “catch all phase” for the style of #MerchandisePlanning I try to foster. Many valuable traits of a #MerchandisePlanner are obvious  attention to detail  strong numeracy  computer literacy  problem solving  To that I’ll add a big dollop of COMMERCIAL CURIOSITY  ⁉️ Focus on Who, What, When, Where, Why, How, and “so what” (see “R.E.A.L Reporting” in comments )  understand the data, “where” it comes from, “what” it’s made up of  consider “how” you impact the broader business  “who” do you need to engage with for input, or to inform  dig deeper to learn “what” influences “what”  ask “what-if” questions to create scenarios  factor in the “when” of multiple time dimensions  ask “why” to dig deeper and determine root cause  Retail is dynamic and so is Merchandise Planning  If you “always be curious” you’ll be equipped for change  And, you'll be much more effective as a Planner #VIP ❓What questions do you find useful? ❓How do you bring commercial curiosity to your day? Take care Susan</image:caption>
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      <image:caption>PLANNING POSTCARD No.18 – Clarity Creates Confidence  You’ve got mail! Hi Planners, Merchandise Planning, and all its associated tasks, is informed by numerous factors …  historical analysis and data  future trend direction  marketing and promotional activity  events - good and bad, planned and unplanned  customer and competitor activity  resource and logistical constraints  financial parameters … the list goes on To add to the fun - ‍♀️ the insights from all of the above often don’t align ‍♀️So how do you know when you’ve arrived at the right decisions? ‍♀️ Well, it’s not about being “right”, it’s about being confident in the position you’ve formed through the process You achieve that confidence through clarity ☯️ You achieve that clarity through taking a comprehensive approach [ refer previous posts, and list above for what that might involve] What factors do you consider, to achieve the clarity that gives you confidence in your decisions? Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 3) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.19 – Upstream &amp; Downstream  You’ve got mail! Hi Planners, My mental association for Retail is often that of a river. I think it’s because of the fluidity or movement. Some run deep and fast, some wide and slow, some are streams, some have rapids. They all have the perpetual flow. The metaphor extends well to cover my message on context. I always encourage Merchandise Planners to understand their environment -  upstream, and  downstream There are so many cycles flowing through a Retail operation, overlapping, intersecting, starting and ending at different times. It’s imperative as a #MerchandisePlanner to think beyond the scope of your specific role. Which functions are upstream from you, and play a role in each process before your involvement?  Finance?  Trend?  Design?  Marketing? Which functions are downstream from you, are are impacted by the contributions and decisions you make?  Buying?  Production?  Supply Chain?  Suppliers?  Store Operations? This connectivity is key to achieving a synergised outcome. Even more so these days when our physical environments see us working separately, remember to go beyond the bounds of your desk (or laptop). We need to remain aware that it’s all connected in a very dynamic way. And, if it’s not taking it too far …  who is in the boat with you most of the time? Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 3) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.20 - Dollars &amp; Sense Hi Planners, ‍♀️ Have you ever seen things go really wrong, because someone was being just way too literal?  I’ve encountered it more often than I would like. It occurs right across junior and senior roles, and yes - even us #MerchandisePlanners fall into this trap.  How does it happen? ❗️Too much pressure to achieve a predetermined outcome ❗️Too singular a focus on a certain KPI This can ⚠️ drive the wrong behaviours ⚠️ cause us to skip checkpoints, and ⚠️ miss warning signs Add to this -  Lack of experience ❓I don’t know what to look for  Lack of context ❓I don’t know the full story  Lack of perspective ❓I didn’t consider the big picture  Lack of communication ❓I wasn’t clear on the end game  Lack of consultation ❓I didn’t check my thinking with others ... and things are not looking good. It’s critical to maintain ✅ commercial thinking ✅ a balanced approach, and ✅ to remain open minded and objective At the end of the day  we definitely want to make the DOLLARS  but it also has to make SENSE Have you found yourself in this type of situation? What were the contributing factors? Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 3) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.21 - Risk &amp; Remedy  You’ve got mail! Hi Planners, We are all very familiar with the trade-off that goes with ⚠️ RISK, and  RETURN Another important relationship in our world is that of ❤️‍ RISK, and ❤️‍ REMEDY It is a natural part of our jobs in #MerchandisePlanning to take risks;  not crazy risks  calculated, commercial risks  The safeguard is identifying the accompanying remedy For example - ➡️ Based on the successful trial of a new product, colourway, size or fabric, you decide to back this new direction and put volume behind it. ➡️ You plan strong growth, and anticipate the program will continue to perform at this rate for a full season. ➡️ Product is booked, and orders are placed in line with lead times. ❓What is your “get out” plan? ❓What is your remedy if things go wrong? Things won’t always go to plan. ❗️Maybe a competitor will beat you to market, taking the edge off your planned growth, leaving you with overstocks ❗️Maybe the customer will switch focus, lose interest, and turn purchasing power to something else ❗️Maybe the product will arrive with a flaw in the fabric You can’t anticipate every scenario, nor should you. But you can anticipate the possibility of things not going to plan. ✅ Leave a little wriggle room to get out of a tight spot. ✅ Leave a little buffer in your figures for ups and downs. ✅ Consider which levers you could pull if things went wrong, and what the knock on effects could be. I’m not describing an obsessive, in-depth, onerous activity to accompany every decision you make. I’m describing a way of thinking and an awareness. What remedies do you rely on? Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARDS - Introduction to the “Summer” Series You’ve got mail  Hi Planners,  Planning Postcards  are back! Introducing … ☀️☀️☀️ The Summer Series ☀️☀️☀️ When I first launched my Planning Postcards back in March, it was at the start of COVID. They were my way of staying in touch, staying focused on Planning thinking, and offering support during a period of isolation and distress. Now, as we move (wounded and wiser) into the holidays, dreaming of -  where we’d love to be, and ✈️ who we'd love to see, and  settled (ish) into new ways of working, I thought I’d release the “Summer series”, to give you a boost as you dig deep for the final stretch. Keep an eye out over Dec &amp; Jan, for new Planning Postcards in your feed. Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.9 – Multiple Measures  You’ve got mail ! Hi Planners, Good news … you can have it all ! I insist that you do ! Ok, I’m only talking about Planning Measures, but to me that’s pretty exciting. I recommend using MULTIPLE MEASURES in your  WSSI or Merchandise Financial Plan  post seasonal reviews  regular reporting and ad hoc analysis Is this just because I won't play favourites across Planning metrics? No, it’s because of the enhanced insights unlocked by multiple measures:  perspective  context  balance Get to the real meaning behind the numbers, consider ✅ sales, margin, stock ✅ retail, cost, units ✅ budget, plan, prior years ⚠️ Not EVERY measure in EVERY instance  Just a good blend suited to the task Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.10 – the End is the Beginning  You’ve got mail ! Hi Planners,  Time travel in movies messes with my brain. I get crushed trying to keep track of the infinite alternate realities. ✅ My grasp of the time continuum in Merchandise Planning, however, is my super power.  “Zoom out” from the detail and think about inventory as a continuous thread.  The ending stock position of any time period becomes the beginning stock position of the next time period; ⛓ which means every “moment” of the inventory continuum is linked. ‼️ Every lever you pull has an extended impact that reaches across ALL your stock. This concept is fundamental to inventory management.  Keep it in mind to consider the full ramifications of your actions. Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.11 – Relationships &amp; Relativity  You’ve got mail ! Hi Planners, This may sound odd for a Planner, a “numbers person” … Sometimes the numbers just aren’t enough. Absolute numbers don’t tell the story by themselves. Even the extremes of a high or low figure, or growth %, doesn’t necessarily mean good or bad performance. So how do we create meaning in data? Through examining the relationships &amp; relativity between data points …  How does the number compare ❓to recent performance ❓to similar product performance ❓to expected performance  How does it relate to other metrics There’s a hint in the image for this postcard … When it comes to numbers, remember to  read between the LIONS   Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.12 - Track &amp; Trend  You’ve got mail ! Hi Planners, Ok, so no-one’s denying that we Merchandise Planners are often up to our eyeballs in analysis. And yes, maybe we do really love that stuff (don’t judge). ☯️ But that’s only half the picture …  once the analysis is done  we know what happened  and why it happened That’s when we apply the next layer of thinking  to determine what will likely happen next  what we want to have happen next  and how we can influence that outcome That’s the key - Planning is about the past and the future. Our “art” is bringing them together, drawing meaning from data, and influencing the result.  first we TRACK it (analyse)  then we TREND it (forecast) Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.13 - Always in Motion  You’ve got mail ! Hi Planners, I say it OFTEN - inventory is either an asset or a liability. Our roles managing it can be the deciding factor, and the ultimate means to influence profit. So this stuff REALLY matters (which is why I’m on repeat ) I came up with AIM to convey that stock should be “always in motion”. When it stops moving, it costs money  ties up cash flow  restricts OTB  inhibits freshness  incurs storage costs That’s why we obsess over metrics to measure and manage stock ✅ sell through ✅ stock turn ✅ rate of sale ✅ days in DC ‼️ plus markdowns, our lever to increase stock velocity  Keep A.I.M in focus  It’s at the core of profitable inventory management Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.14 - Optimise, don’t Perfect  You’ve got mail ! Hi Planners, I’ve had my fair share of being called a perfectionist.  Personally I take it as a compliment.  Would you rather have someone with low care factor and low attention to detail responsible for your hundreds of millions of dollars in inventory?  Honestly though, I’m not a perfectionist.  I am, however, obsessed with optimising. Merchandise Planners need:  to have tenacity and curiosity  to consider all the angles  to drive out the best possible result  within the constraints of limited resources  It’s that simple Optimise, don’t perfect Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.15 - Perspective  You’ve got mail ! Hi Planners, It’s taken me years to really fully understand the power of perspective. Data exists at many levels, including  micro  macro As Planners, we are detail oriented, which is a fundamental trait. Equally, it’s important to maintain perspective… At the MACRO level  patterns emerge through aggregation  links to strategy are stronger  comparison and context are used to create meaning  which supports interpretation For those early in their careers  Don’t get lost in the detail  Zoom out and appreciate the beauty and insights of the full picture Caution (I’m not one for absolutes) ❗️Don’t be too literal ❗️Choose the right level for the task ❗️Sense check Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.16 - the magic’s in “the grey”  You’ve got mail ! Hi Planners, I’m absolutely certain - there are no absolutes . My 25 years in Planning have taught me there is no  black OR white  right OR wrong  good OR bad Try replacing OR with AND ... that is our reality. These things co-exist. It’s why I’m always focused on helping you  embrace &amp;  navigate the SHADES OF GREY. Now, more than ever, we need to operate in the space between. There are no sure things, only ✅ a perspective ✅ a scenario ✅ a likelihood We need to remain ready to regroup and replan. Oddly, as a self-confessed control freak, I will admit it's what I love most about Merchandise Planning❣️ It makes sense -  it all comes down to YOU  and the magic YOU make in the grey Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 2) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARDS Series Two - The Wrap!  You’ve got mail! Hi Planners, And that’s a wrap! Just like that, we are in a new year, filled with new possibilities and opportunities. 8 more PLANNING POSTCARDS have found their way to your inbox, to help prepare you for what’s ahead. This is a collection of my ponderings on all things Planning  through my own lens  sharing what I love about Planning  highlighting what to watch out for  and what to embrace I hope they’ve helped you stay connected with #everythingMerchandisePlanning, and everything you love about #MerchandisePlanning. ’Till our next “trip” together … Take care, Susan PS If you enjoyed these PLANNING POSTCARDS, check out Series One.</image:caption>
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    <loc>https://www.smartinplanning.com/blog/2021/02/02-planningpostcards-series-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612237229307-P3ZPBFLI69CTHYIN83HO/Planning+Postcard+launch+collage.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARDS - Introduction to the “Covid” Series You’ve got mail  Hi Planners, I left home at 17. Moved from Durban to Cape Town (2 hr flight) to start uni. It could have been a very anxious time, but happily I settled into residence and student life quickly. I attribute that in part to a steady flow of letters my parents sent – EVERY WEEK, even 2 or 3 per week! They made me feel connected, missed, and valued. The act of writing and sending them every week, showed me how much they cared … and that is the feeling I hope to convey to you. They weren’t sentimental, packed with news nor even practical advice. But they were frequent, and consistent. Every time I walked into res and the receptionist called out “Susan, you’ve got another letter”, I smiled and felt good. With this in mind I’ll be sending you a PLANNING POSTCARD every Tues and Thurs at 9am for a month. My intention is to deliver valuable content, both for now and the future … - to keep your mind ticking - with tips for those still working - things to consider for when you get back to work - and of course, to remind us of all we love about Merchandise Planning Just as important, I hope they brighten your day  Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612235908546-AWSI9UEEF71CJDX8L8B8/Planning+Postcard+%231.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.1 – Maximise or Mitigate  You’ve got mail! Hi Planners, A dynamic that is core to every Merchandise Planning activity and decision, is the requirement to maximise or mitigate an outcome. Our actions must strike the right balance, to make the most of it, without putting the business at risk. It’s our job to evaluate the odds in each case! This is evident from pre-season budgeting, to monthly replans, range builds, markdowns, allocations and trade analysis. - Set the bar high to strive for a budget, but don't be unrealistic and jeopardise margin. - Back a trend, but not at the cost of the season. - Offer choice through width and service through depth, but don't overstock and compromise sell through. - Reduce the price to move the stock, but don't sacrifice too much margin. How much is enough vs how much is too much; what is the impact, and what is an appropriate trade off? This is our skill! Share your examples … Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612236635921-KLZV4IP3KWZYZO9XD11Y/Planning+Postcard+%232.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.2 – Layers &amp; Levers  You’ve got mail! Hi Planners, Do you remember your “love moment”, when you first fell for Merchandise Planning? For me it was the penny drop on the levers; the way the measures are interconnected and interdependent. That’s when I really got it, saw the layers, and understood how to influence, control and predict outcomes. Call me tragic, I still get a kick out of pulling those levers and watching the impact flow through my merchandise financial plan and analysis  tweaking margin to affect closing stock and forward covers  adjusting markdowns to shape the closing stock position and health  modelling price and unit volume trade offs So many choices! Learning my craft as a fast track trainee planner with Foschini, we drilled these dynamics on paper - recalculating all the knock effects resulting from of a small change in one measure. I thoroughly recommend it. Do try this at home . Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612237065130-JQTWSJZKIWZCFP8KTX5C/Planning+Postcard+%233.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.3 – Ask “Why?”  You’ve got mail! Hi Planners, One of the most challenging times in my career was, not surprisingly, also a time of high personal &amp; professional growth. A fundamental problem solving skill I learned then (thanks to an extraordinary CEO) was the art of root cause analysis. The “5 Whys” is a permanent part of my toolkit. Simple and effective, it cuts through superficial symptoms to reveal underlying issues. State the problem, ask WHY it occurred, continue to ask “Why?” 4 more times. [Kids have a super power in this ].  Statement: We're losing sales in basic black T-shirts  Why? We keep selling out of best sizes  Why? We don’t order enough of them  Why? The size curve is wrong  Why? Size analysis is done too late  Why? It’s done ad hoc but should be scheduled ✅ Fix: Schedule size analysis for 6 wks after stock drops into stores The process addresses the real issue, breaking a cycle of misdirected effort. Give "5 Whys" a try and let me know how you go in the comments below. [Why? Because I said so ] Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612237505173-9ORYBFISOBZLR0V9A8BS/Planning+Postcard+%234.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.4 - Responsive versus Reactive  You’ve got mail! Hi Planners, Knee jerks, pendulum swings, feast and famine - do they sound familiar to you? I know I’ve experienced my share! I see them as results of REACTIVE behavior ... rushed decisions that lead to  firefighting cycles  chaos and confusion  frustration and churn A business needs clear strategy and robust process to anchor it. This provides … ⭐️ direction for decision making ⭐️ a method for execution ⭐️ a framework for tracking and evaluation I encourage you to be RESPONSIVE in your approach ... have a plan AND be flexible proactively seek new information course correct Being responsive rather than reactive doesn’t mean you’re not bold, decisive, or quick to act. It does mean channeling your focus and energy, in a managed and structured way - so you can make things happen; rather than have things happen to you. Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612237677983-11E6J4QSNRYOQRK39LLY/Planning+Postcard+%235.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.5 - Stay Fluid  You’ve got mail! Hi Planners, What’s my secret? 25 yrs is a long time to stay in love with a career. What keeps me engaged, is that Merchandise Planning is so dynamic. It’s why I challenge stereotypes of Planning being rigid  I don’t see Planning that way  I don’t endorse that style of Planning  I don’t think Planning is effective when it’s inflexible I appreciate structure and order, but without the constant of change, it wouldn’t be enough for me. Never has the phrase “we don’t know what we don’t know” been more apt. It will test how flexible and dynamic we really are, with uncertainty in all factors that underpin our art ❓demand ❓stock and supply ❓discounts and margins … and the TIMING Planning principles hold in uncertain times, if we STAY FLUID by doing little bits, more often ✅ get new info ✅ interpret ✅ respond Info doesn’t need to be perfect to inform small actions for the short term. Risk of wrong decisions is reduced, the learning cycle is sped up. Stay fluid, and like water, you’ll find a way through or around obstacles and unknowns. Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.6 - The Patterns of Planning  You’ve got mail! Hi Planners, I didn’t think I was good with numbers. Maybe I shouldn’t admit to being a B grade maths student at school (on a good day ). But Uni maths and stats were compulsory in my degree, so I became a regular at writing supplementary exams, scraping my way to the next round of pain. It all changed in a moment of exasperation… I chose to make the pain count, elected to do further studies, earning a Major in Applied Business Statistics.  In addition to enthusiastically applying myself to student life, I started applying myself (semi enthusiastically) to stats  I drilled past exam papers 'til my calculator combusted  In a ‘The Matrix’-like moment, I saw past the numbers to the patterns behind them And then it all made sense. Good news - you needn’t go through all that to be an ace in #merchandiseplanning. It’s less about the maths and more about the #patterns, and the commercial thinking you apply to seek them out. When you start to see the “code”, the numbers will speak to you, telling the real story. Are you a numbers or patterns person? Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.7 - Strategy &amp; Scenarios  You’ve got mail! Hi Planners, “A science based on estimation” - my first attempt at explaining #MerchandisePlanning to family and friends. I guess the name is a dead giveaway. Planning means anticipating and preparing for an ever changing future. We aim to take an informed position, guided by historic learnings, influenced by trend predictions. Pivotal to this is STRATEGY, highlighted by these great quotes  Begin with the end in mind  The best way to predict the future is to create it Yes, these are uncertain times, but it doesn’t mean we don’t need Strategy  it’s the blueprint enabling us to design and engineer intended results  it defines priority More than ever, we are speculating in uncertain times, with neither past nor future data to rely on. SCENARIOS are key to navigating a hyper fluid environment. Planning alternative outcomes, timeframes, and influences; pre-empting how to respond or counter. Think of them as mini dress rehearsals for the main event  As a new future emerges, be well prepared ✅ armed with clear #strategy , and ✅ a series of #scenarios Take care, Susan</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1612238194212-5XFW0WZ20ETZ6G47JLII/Planning+Postcard+%238.png</image:loc>
      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARD No.8 - Sales drive Stock  You’ve got mail! Hi Planners, This is my guiding light! It was the first Planning Principle I learned, and I’ve relied on it ever since. SALES DRIVE STOCK, not the other way around. What does it mean? The sales plan you set, should determine your stock requirement. Of course, the sales plan should be realistic. That doesn’t mean low balling, but it does mean basing it on something of substance - ✏️ growth, linked to learnings and strategy ✏️ consideration of markdowns and profit ✏️ reference to marketing activity ✏️ and, yes, also to stock health and availability (but in that order ) Often inventory is invested without a clear plan for the size of the sales opportunity.  A range build with no guardrails is a risky way to go. As we move through current challenges, and emerge into new ones, this principle is key. Start with a “realistic” Sales Plan, and build your stock to that, or you could risk creating a whole new overstock problem.  It’s guided me well in the past, and will guide you well into the future. Take care, Susan</image:caption>
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      <image:title>Merchandise Planning Blog - Planning Postcards (Series 1) from Susan to you</image:title>
      <image:caption>PLANNING POSTCARDS Series One - The Wrap!  You’ve got mail! Hi Planners, And that’s a wrap! 8 messages later we’ve come to the end of this Planning Postcard journey. I really hope you’ve enjoyed receiving them, and that they’ve brought a smile to your face, as was experience receiving mail from my parents, when starting at Uni (*see intro to PLANNING POSTCARD Series) I’ve dug deep to share my personal  connections and love moments with Planning  ah-ha moments and brain spasms  pivotal learning and growth experiences, and  concepts and principles I’ve distilled along the way After this chapter, we’ll turn the page, and there will be new challenges and thrills ahead. The way I see it, you’re equipped for whatever that looks like … that’s the essence of #MerchandisePlanning I’d love to hear which were your favourite #PlanningPostcards. Take care, Susan PS If you enjoyed these PLANNING POSTCARDS, check out Series Two.</image:caption>
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      <image:title>Merchandise Planning Blog - AFC Interview | Meet Susan Martin</image:title>
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    <loc>https://www.smartinplanning.com/blog/2020/09/01-nora-showreel-3-merchandise-planning</loc>
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    <lastmod>2022-05-02</lastmod>
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    <loc>https://www.smartinplanning.com/blog/2020/07/27-insideretail-merchandiseplanning-faqs</loc>
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    <lastmod>2022-05-02</lastmod>
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      <image:title>Merchandise Planning Blog - Inside Retail | Merchandise Planning FAQ's (video)</image:title>
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    <lastmod>2022-05-02</lastmod>
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      <image:title>Merchandise Planning Blog - AFC Webinar | Merchandise Planning Webinar (video)</image:title>
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      <image:title>SERVICES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/d3924c24-2a4a-4a8a-8411-e042a98be24d/Medals+2024+%281200+%C3%97+600px%29.png</image:loc>
      <image:title>Reputation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617680493002-G1GXE3CVGD1UK43LILJZ/unsplash-image-BcjdbyKWquw.jpg</image:loc>
      <image:title>Reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617167007192-TQUC039Z24DR1NXBWRI5/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>“Susan, I love your approach and your ways of working. You are a master! Thank you for all your assistance and help over the past twelve months. I've been fortunate to have worked with you. Your methodology is very sound and inspirational. I hope to be able to engage with you on projects going forward. Thank you!”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617681932469-TBF216KGBQF7YR2N9ZIW/art-artsy-backlit-595747.jpg</image:loc>
      <image:title>Reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245106482-3RBTT8VS93VOGK0XS0XN/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>Susan is an experienced professional with a structured and action driven path to implementing Merchandise Planning as key discipline in retail businesses. As a consultant she proved to be invaluable implementing the methodology, process and understanding of what Planning does to increase profit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245653269-4NA4P5XSXNTHRVX9942Z/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>I have to say thanks to Susan Martin for bringing to life the Planning Pod and sharing her experience, best practice and toolkits on Merchandise Planning. For any of my colleagues or friends interested in merchandise planning, I strongly recommend that you join the Planning Pod and learn more about this interesting career and how it can drive businesses forward! #planningasitshouldbe ~ Noelene DeVilliers, Head of Planning and Business improvement, Big W</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/f74df471-3923-484b-a1e8-ec537fce7d89/pexels-pixabay-462030.jpg</image:loc>
      <image:title>Reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245358055-S1I9YA2U3RXIP44JSYJM/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>Throughout my time working with Susan as part of Group Planning I found her leadership and engagement inspiring. Susan has a real passion for development of people and best practise process. I always found her approach extremely methodical, very positive and always calm. I would jump at the chance to work with Susan again! ~ Haylie Sullivan, GM of Merchandise Planning, Cotton On Group</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245653269-4NA4P5XSXNTHRVX9942Z/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>Merchandise planning was completely foreign to me before the Foundations course, I didn’t know where to begin - what questions to ask/google. Smart in Planning made learning about and implementing Merchandise planning in our business both enjoyable and manageable! I now feel ready to put the techniques I have learned into practice and look at implementing better reporting, forecasting and stock management across the business. I can’t wait to see the difference it makes! ~ Alice Wark, General Manager, Magali Pascal</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/803f4130-0717-451e-b24f-897a4490c43c/pexels-rakicevic-nenad-1274260.jpg</image:loc>
      <image:title>Reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245653269-4NA4P5XSXNTHRVX9942Z/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>I have both worked with and for Susan over a 5 year span. Susan is one of the most professional and knowledgeable planning colleagues I have come across in my retail experience. Susan has exceptional leadership and strategic skills, successfully displayed in her role introducing and developing a planning team and planning process in Best &amp; Less. Myself and many other planners have benefitted from Susan's stewardship and direction. ~ Mike Cohen, Merchandise Planning Manager, Best &amp; Less</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617167027324-XO91H67HK2DZDN1VZY0I/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>I had the privilege of working with Susan Martin at Retail Adventures Pty Limited during 2010 in her capacity as ‘General Manager – Planning’. Susan Martin did an exceptional job with limited resources. Susan is a strategic, creative manager with attention to detail. Susan always maintains very good relation with her peers, co-workers and clients. ~ Eric Elliott, Director, Global IT Services</image:caption>
    </image:image>
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      <image:title>Reputation</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1617245653269-4NA4P5XSXNTHRVX9942Z/Testimonial+background+squarespace+%281%29.png</image:loc>
      <image:title>Reputation - “</image:title>
      <image:caption>Susan led a development program for Merchandise Planners that was engaging as well as focused on performance outcomes. The program provided participants with the skills to solve business challenges. I would highly recommend Susan to any business that is wanting to nurture and develop talent within Merchandise Planning, she is exceptional! ~ Beth Hall, Head of People Experience and Development, Cotton On Group</image:caption>
    </image:image>
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      <image:title>Reputation - “</image:title>
      <image:caption>Susan’s passion on the subject of merchandise planning exudes grace and art rolled into a ball of knowledge!!! I don’t see business -  I see giving and sharing of accumulated skills and knowledge to a wider audience. I’m sure many will benefit from her Foundations course - I am a huge advocate as I can see the benefit merchandise planning brings into a business.  ~ Eliza Purdea, Planning Manager, Baby Bunting</image:caption>
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      <image:title>Reputation - “</image:title>
      <image:caption>Wow Susan! I've just registered to your Planning Pod. I'm totally blown away by the resources you have available. In recent years I have struggled to find good training material for new planners and this really fills a huge gap. Thank you for making these free as well! ~ Tabitha Geyer, Head of Planning, Superbalist</image:caption>
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      <image:title>Reputation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Booking Request</image:title>
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      <image:title>Booking Request</image:title>
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      <image:title>Booking Request</image:title>
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      <image:title>Booking Request</image:title>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/742b05eb-b2e8-454c-aef4-5d2bbe51369d/Champions.png</image:loc>
      <image:title>Awards &amp; Recognition for SMART IN PLANNING - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1731241720508-RWH24304BZ3HJI25UOHP/Nora+Awards+medals%283%29.png</image:loc>
      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58d610e1bebafba8305116f3/1701321679307-9HCRQFSMXOGFII2P7QTT/2023+Merchandising.png</image:loc>
      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING - Winner</image:title>
      <image:caption>WINNER: Retail Support Services SHE-com</image:caption>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
      <image:caption>SMART IN PLANNING - winners of Best Analytics &amp; Data Management award, in the Vendors in Partnership Awards 2023 https://www.smartinplanning.com/blog/2023/03/20-vendors-in-partnership-awards-best-agency-consultancy</image:caption>
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      <image:caption>SMART IN PLANNING - finalists in Best Consultancy / Advisory award, in the Vendors in Partnership Awards 2023</image:caption>
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      <image:caption>SMART IN PLANNING - winners of Best Merchandising Solutions award, in the NORA Solution Partner Awards 2022</image:caption>
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      <image:caption>SMART IN PLANNING - finalists for Best Retail Consultancy award, in the NORA Solution Partner Awards 2022</image:caption>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING</image:title>
      <image:caption>SMART IN PLANNING - finalists for Best Retail Media Content award, in the NORA Solution Partner Awards 2022</image:caption>
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      <image:title>Awards &amp; Recognition for SMART IN PLANNING - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Planning As A Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>OutSmart - flexible merch planning expertise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>OutSmart - flexible merch planning expertise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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